Tiger Woods’ Tour Championship win delivered a big ratings boost
Perhaps not surprisingly, with a 5.21 overnight rating, the final round of the Tour Championship was the highest-rated (non-major) PGA Tour telecast of 2018.
Tiger Woods’ 80th PGA Tour win was the highest-rated broadcast in FedEx Cup history, with viewership was up 206 percent compared to 2017.
Golf’s big Sunday followed an impressive Saturday. As Golfweek’s Martin Kaufmann noted
“In the TV-ratings world, a mediocre football game typically drubs even some of the PGA Tour’s biggest events. Yet during Saturday’s third round, with Woods in the final group, NBC’s coverage of The Tour Championship drew more viewers than every college football game except the Alabama-Texas A&M game. Because, as we all know, nobody beats Alabama – not even Tiger Woods.”
Across NBC Sports Digital’s platforms, Sunday’s final found saw 18.4 million minutes streamed (up 561 percent year-over-year).
“Tiger Woods’ win at the TOUR Championship was an unforgettable event in golf,” said Mike McCarley, President, Golf, NBC Sports Group. “The massive gallery following Tiger up the 18th fairway was matched by record viewership across NBC Sports’ platforms. Golf is experiencing a surge in momentum with Tiger and the young stars of the Tiger-inspired generation atop leaderboards. We look forward to this momentum continuing this week at the Ryder Cup.”
Woods has boosted ratings every time he’s teed it up this season. At the British Open, where Woods tied for sixth, ratings were the highest in 18 years. Similarly, PGA Championship ratings were the highest since 2009.