ICYMI: British Open ratings highest since 2006
It turns out a ton of people wanted to tune in to watch Francesco Molinari march to capture the Claret Jug. NBC Sports and Golf Channel announced that the 2018 British Open earned a 5.0 overnight rating.
Who knew the Italian had so many fans? Of course, Tiger Woods being in contention could have had something to do with that figure, too. The last time The Open earned a 5.0 rating was 2006: the last time Tiger won the tournament.
The Open hasn’t surpassed a 5.0 rating since 2000, the year Woods won at St Andrews.
1-1:30 p.m. ET was the highest-rated stretch (6.74). Not surprisingly, that was the time period during which Woods seized the lead.
Ratings for the the 9 a.m. until 2 p.m. ET period were up 38 percent compared to 2017.
NBC Sports also indicated a 67 percent uptick in streaming from last year. With 125 million streaming minutes for the week, the 2018 British Open was the most-streamed golf event in network history.