Former TaylorMade CEO Mark King “is taking over” at Honma
Mark King is coming back to the golf equipment business. The former TaylorMade CEO, who was with the company in various capacities for 30 years, he’ll be working with Honma Golf as a consultant.
The title doesn’t capture the scope of King’s role, however, as he’ll reportedly be at the helm of company strategy and direct and expansion into North America.
“He’s in charge,” a former Honma employee told Golf Digest anonymously. “It’s been in the works for awhile. Mark’s taking over everything.”
King announced he was stepping down from his role as president of Adidas North America in April, telling Digest he didn’t intend to return to the equipment business, but he was so impressed with Honma’s operation, he was eager to be involved.
“Listen, I was ready to retire, I wasn’t really looking to do anything,” King said. “But as this was presented to me by Chairman Liu, I could see he has big plans and a big vision. I really found it exciting because it is not TaylorMade or Callaway or Cobra or Titleist or Ping. This is a much different brand with very different price points and a fascinating story when it comes to technology and craftsmanship. This is a totally different experience.”
High-end Honma has a minimal footprint in North America, but it seems King and company intend to change that. King, who oversaw impressive growth, experimentation, innovation, ever-shrinking product cycles, and glittering launches at TaylorMade says Honma is planning a major launch for January and plans to have a strong tour presence.